New
Four two-minute films, narrated by actor Kevin Kline, have been published so far, including one about a desalination facility in Algiers and another on photovoltaic solar panels being used to power a California vineyard. Each video is accompanied by additional facts, pictures and supplementary interviews. Eight more showcases are planned by mid-year.
Online advertising was created and brokered by Stinson Partners and Atmosphere BBDO. In addition to traditional media buys, the company has brokered a number of creative sponsorships: A prominent sponsorship of all Reuters's online and mobile articles related to business and the environment, grouped under an Eco-business heading exclusively associated with GE;